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Finding people to talk to
Prospecting is simply identifying and meeting new people who may want help financially or might be open to earning extra income. This starts with your personal network (friends, family, coworkers), expands to referrals, and eventually includes people you meet in everyday life.
Everything in the business begins here.
Start with people you already know: friends, family, coworkers, and social connections. These are your warmest prospects and most receptive to what you offer.
Ask satisfied clients and teammates for referrals. People who come recommended are more likely to listen and take appointments with you.
Build genuine connections at industry events, community groups, and professional gatherings. Network with intention, focusing on adding value and building relationships rather than just selling. These authentic connections often lead to opportunities and referrals.
Meet people naturally in everyday situations—at coffee shops, events, networking groups, or community gatherings. Keep conversations natural and look for openings to share what you do.
As you build your team and recruit agents, you still need a fresh pipeline of prospects. The "5 to Stay Alive" strategy gives you 5 renewable resources to add new in-market names to your pipeline every week, ensuring you always have people to talk to while your organization grows.
5 renewable sources is the minimum—you can and should aim to work more than 5 sources. These sources are designed to generate new prospects continuously, and the more you work them, the faster your business grows.
Ask your clients, satisfied customers, and teammates for referrals. People they know and recommend are warm prospects who are more likely to listen and take appointments.
Maintain relationships with your personal network. Regularly reconnect with friends, family, former coworkers, and acquaintances. Keep adding new people to this list and stay in touch consistently.
Build relationships with community leaders, business owners, and professionals who know many people in their network. They can become valuable sources of referrals and introductions.
People who said "no" before may be ready now. Life circumstances change, and what wasn't right six months ago might be perfect today. Follow up with previous prospects on a regular basis.
Meet new people in everyday situations—at networking events, community groups, social gatherings, or casual conversations. You can also master different social media platforms (LinkedIn, Facebook, Instagram, TikTok, YouTube) as a resource for generating new prospects. These organic connections often become your best prospects and teammates.
Once you build a team, teach every recruit to implement the "5 to Stay Alive" strategy themselves. Daily contact targets vary based on their commitment level:
Focus on quality connections from your "5 to Stay Alive" sources while balancing other commitments.
Maintain consistent daily activity across your "5 to Stay Alive" sources.
Full-time agents who want to build their business quickly and create momentum should aim for 10 or more new contacts daily. This aggressive approach accelerates growth and builds a strong pipeline for both recruiting and sales.
Teach your team that prospecting is not optional—it's the foundation of their business. Whether they're building slowly as a part-time agent or aggressively as a full-time agent, consistent daily prospecting determines their success. Help them understand their target, track their activity, and celebrate their progress.
Listen to expert coaches and trainers share their prospecting strategies, scripts, and real-world examples. Perfect for learning while on the go.
by Asaad Faraj
by Daryl Hawes
by David Farmer
by Blake Mico
by Shane Rudman
by Ian Prukner
by Jerry Byer
by Brett Burks
by Mike Evans
by Asaad Faraj
by Asaad Faraj
by Asaad Faraj
by Asaad Faraj
by Asaad Faraj
Your personal network is your most valuable asset. Friends and family are more likely to listen and take action.
Prospecting is an ongoing activity. Make it a daily habit to identify and reach out to new people.
Ask questions and genuinely listen to their situations. Understanding their needs helps you position your opportunity better.
Focus on genuine connections, not just transactions. People do business with people they know, like, and trust.
List 50 people you know and reach out to 10 this week. Listen to the audio training while you work, and remember: prospecting is the foundation of everything.